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What is balloon printing?

Balloon printing is quite simply the process of putting some form of graphic onto the surface of a balloon. Balloon imprinting companies have been around for a long while, but contemporary printing techniques and new equipment are helping to increase the scope of what type of balloons can be printed on, and what logos may be applied. Many companies and individuals are starting to realise the possibilities of balloon printing.

Balloons can have multi-coloured designs printed onto their surfaces, and this can be increased by using smart designs and utilising the colour of the balloon itself. It is also possible to print onto both sides of any balloon, so no matter where folks are standing in relation to the balloon they should be able to see the printed images. Printing can be applied to both latex and foil balloons.

This article hopes to highlight just a few of the possible uses of personalised, branded balloons.

Advantages

Balloons are great because they are not an overly expensive thing to get hold of. Even the more elaborate balloons do not have to cost the Earth, and when you compare prices with many of the alternatives you can quickly see the monetary benefits of branded balloons.

One of the more interesting things about using printed balloons at any type of occasion is the great flexibility they offer. Today’s balloon technology allows such a broad range of styles, sizes and colours that you can really let your imaginationrun wild and allow your imaginative side to take over.

This versatility gets even more significant when you start using balloons collectively to create balloon strings or sculptures. You can combine different coloured balloons to good effect and create bold patterns, or use different shapes and styles of balloons to create eye-catching exhibits. The possibilities are not quite endless, but they are very numerous nonetheless.

Another great benefit of using balloons is that they are incredibly lightweight. This makes them very easy to move around and to sculpt into various sculptures. You won’t need to hire moving men or forklift trucks to get them to where you would like them to be! Another great benefit is that if you are going to inflate them on location, many hundreds of balloons will fit into a handbag.

The next time you see a bunch of party goers holding custom printed balloons it is maybe worthwhile asking where they got them from for future reference.

For social events

Having a set of your own, personalised, printed balloons at a social gathering always adds an extra element of fun and fascination to what you are doing. Whether the function you are attending is a reasonably formal affair, such as a grand dinner party, or a quite informal occasion, such as a stag or hen party, you will discover that printed balloons can really make the night stand out.

Wedding parties

Wedding parties are the perfect occasion for usingprinted balloons to add charm to your setting. They are both formal and informal events at the same time, with a serious intent but also a focus on having fun and savoring the day.

For the wedding meal, photo-taking or any other official announcements, you can use some smart balloons printed to match your surroundings. Then when the partyreally begins you can have a selection of fun balloons having a personalised wedding message. Or how about balloons personalised with either the bride or grooms picture to show which side of the family you are on?

Stag & hen nights

Stag and hen nights are usually fun occasions, and more often than not they will entail some form of dressing up or adornment. So why not use printed balloons as a way of “jazzing up” your evening and truly making your party stand out from the masses.

L-plate balloons. One of the most recognisable aspects of a hen party is the bride to be donning driving L-plates on their clothing. It is a classic touch that always makes the lucky lady stand out from her group of hens. But there is no reason to limit yourself to decorating outfits. Why not print an L-plate on a good sized balloon and attach it to the bride to be.

Nickname balloons. Groups of males out on stag nights will frequently have their photos and nicknames used by their good friends printed onto a t-shirt or top. But again, why stop at the clothing? You can print faces, nicknames, or just about any other humorous facts onto personalised balloons and give them out to members of your stag group. You can even make a competition out of who manages to get their balloon safely through the night!

Decorating functions

Printed balloons at events do not have to be hugely conspicuous or gaudy. In fact, you will find that there are many ways that you can arrange printed balloons to create very stylish effects. At many formal occasions, such as award ceremonies or grand birthday parties, balloons can turn out to be an interesting piece of furniture rather than an outlandish assertion. You can most likely think of more than one occasion that you have witnessed this.

The fantastic flexibility that comes with employing balloons at events means that they can be both promotional and decorative. You could use a printed pattern on the balloons and then assemble lots of them together to give the sense of dynamic wallpaper! On the other hand you could use the surface area of the balloons to print your company branding or information you want to get across to your guests. This way, your balloons can perform different tasks depending on how far away the viewer is.

If you are inflating printed balloons on-site then helium gas cylinders will provide the required levels of gas to fill them.

For corporate events

Although many of us relate memories of balloons with birthday celebrations when we were children, printed balloons can also be used in a more adult environment. The use of printed balloons can actually be very advantageous in the commercial world.

Exhibitions

Any person who has had a space at a corporate exhibition will know just how very much competition there is for space and just how hard everyone attempts to bring potential customers in their direction. If you use the standard strategies of marketing to your exhibition show you will find that you need to spend a lot of time, and often lots of money, to truly stand out. But rather than just competing on the same playing field as your rivals, how about taking to the skies to get one over on them?

Advertising potential

If you are using helium filled balloons to help advertise your organisationthen you will be immediately at an advantage. As we all know, helium filled balloons are lighter than the air around them and will float upwards. With the appropriate amount of string linked to the balloon you will be positioning your corporate identity in a space beyond the reach of regular advertising.

Just like printing your logo or company message onto carrier bags or other packaging, printing onto balloons offers a mobile marketing space that you do not have to transport around yourself. Every time you give out a printed balloon to a customer at the exhibition, you are effectively giving out a promotional item for your organisation that will be movingaround.

Another great benefit of using printed balloons as a corporate advertising tool is the price tag. No matter what condition the economy may be in, companies are continually looking for the most cost-effective ways to promote themselves, and printed balloons are undoubtedly one of these techniques. For a relativelylow price you can get hold of a good quantity of balloons, all printed with your bespoke message. They are a really affordable advertising space.

It is very important to note that employing a 100 percent balloon-based treatment as your marketing strategy will not always bring the results you are looking for. It is a great deal better to use printed balloons as one part of your advertising plan. Think of them as the exclamation mark on the end of your marketing sentence.

B-loony is a custom balloon printing company with staff that mixes desire with experience within the printing market.

Balloon printing options

There are two main types of balloon that can be printed on; latex balloons and foil balloons.

Latex balloons are the most typical type of balloon. They are the teardrop shaped balloons that are slightly rubbery in texture. They now come in a wide range of colour possibilities, and you can actually get balloons that are semi-transparent or have a metallic finish. All latex balloons can be printed on but it is well worth bearing in mind the base colour of the balloon when developing a design.

Foil balloons are actually made from mylar, and rather than being formed of one single piece of material they are more typically made by sealing two independent pieces together. This hemming procedure allows for a wide range of different designs, including stars and hearts. Combined with their shiny finish, foil balloons have become incredibly popular for printing personalised messages for special occasions.

The environmental impact

Balloons are a consumable item, therefore people are often worried about the effect they have on the environment. The good news is that balloons are in fact quite an eco friendly solution and using them will not have a harmful effect on the natural world.

Latex balloons are made of a substance called natural rubber latex (NRL) which is gathered from trees in tropical locations. The trees are merely tapped for their rubber rather than chopped down, and the cultivation of rubber tree plantations actually helps to stop rainforest deforestation.
They are also biodegradable and can even be used on the compost heap! Latex balloons will decay at different rates depending on the conditions they are left in, though testing has demonstrated that they will usually decompose completely within 6 months. This is the same length of time as oak leaves take to decompose.

Get your own printed balloons

Hopefully this article will have highlighted a few of the scenarios that printed balloons are well suited to, and perhaps you are already thinking of an upcoming event where balloons would make a great party piece. Whether it is a personal or work-based event, they are certainly worth thinking about.

If you want to learn more about getting your own customised printed balloons, there are many companies that are now providing balloon printing as a service. By exploring on-line you will be able to locate a balloon printing company that could help you out.

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